More and more organizations are adopting mobility as a strategy for their business. In this context and to assertively respond to the challenges of companies, we develop solutions that aim to enhance the use of smartphones and tablets on a daily basis, as tools for proximity and customer loyalty. Mobile applications are no longer new to anyone brands and companies heavily invest in mobile applications as a way of getting closer to their target audience promoting their products and services and they are also a way for them to stand out from the competition.
The truth is that the consumer increasingly uses mobile devices (smartphones and tablets) as a privileged platform to access the internet sees this bet with good eyes. Launching a mobile application allows the brand or company to be always at the consumer's side at all times, also paving the way for new communication channels. Mobile applications allow you to interact with the consumer in seconds in an easy convenient way and transmitting information that the company / brand can control.
According to the idea presented, the solution to be developed may involve the development of a native application for iOS or Android or in a web environment for mobile devices. Applications for the main platforms such as iOS and Android are available for download in the respective stores (Apple Store or Google Play) and are installed directly on the devices.
Suitable for any type of business or activity area, the functionalities of mobile applications are tailored to each client and business allowing a fast and pleasant browsing experience as well as connectivity to social networks. Depending on the application they may have geolocation allow purchases and sales, registrations, social network, calendar and / or calendar applications, among many other features.
Nowadays mobile applications represent a privileged tool for businesses to communicate and interact directly with their target audience. App are a theme of the present and businesses that decide to wait are at serious risk of losing consumers and consequently sales, being easily overtaken by the competition.
ADVANTAGES OF MOBILE APPLICATION
According to Morgan Stanley Research, the application market will grow 200% by 2018, meaning we are at a time of strong growth in interest in mobile applications. In this way, the adaptation and acceptance of this new reality by your company will be as natural as possible.
Customer Relationship and Loyalty
Currently people are connected 24h with immediate access to any type of information through their smartphones. When they install your company's App, they start associating their name with the service or product they need to purchase. In the most important moments, customers will contact your company, because it is your brand that is present on their smartphone screen.
Mobile applications demonstrate that your company is concerned with always being connected with its customers. In this way, customers know that your company is always available to listen to them whenever they need your products or services.
Apps can provide information to the public that your competitors do not have, such as age, location, consumption habits and other services they are using. For each user who downloads, your company gets more information and gets to know the customer's profile better through their interaction in the purchase process.
Smartphones provide greater user interaction with social media applications. By connecting your company's application with these means it is possible to make it known to an audience that does not yet know it, gaining more visibility in the market.
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