WEBSITES | SEO

DIGITAL MARKETING




WEBSITES

The presence of Organizations in digital media is absolutely essential for the development of the business and for the dissemination of their products and services. In this context we help companies to give visibility to their business through the most advanced support technologies.
We present the critical success factors for the presence of your business on the internet:

1. Exclusivity

  • The website allows organizations to have their own domain on the Internet, in addition to enabling the creation of an exclusive platform their own development and layout according to the company's brand identity, meeting their needs and that of their target audience. Advertisements are fleeting, while the site is an asset that is all recorded information will be accessible indefinitely.

2. Low Cost and Effective Disclosure

  • The Internet is the most widely used means of communication in the world. Being present with an exclusive page for your business already means enormous visibility and increased possibilities for success and brand recognition without additional costs as it is online and easily accessible, the site transmits more information and reaches its target audience quickly and effectively. Keeping your website up-to-date providing important information about your company and promoting your products and services contribute to gaining the confidence of potential customers in your brand and consequently giving more focus to your business.

3. Relationship with customers

  • Another advantage of this tool it is possible to maintain a close relationship with potential customers. For this the most effective way is to use your website as a content platform. Creating relevant content that educates and clarifies the doubts of your target audience, shows that people can trust your brand, in addition to generating engagement opportunities, attracting new customers, retaining old ones and making the consumer like your products.

4. Increase in sales

  • Due to its enormous scope, the site becomes a great virtual showcase. It is possible to exhibit and even sell your products and services anytime and anywhere in the world. Being online 24 hours a day gives the opportunity for potential customers to make favorable decisions for your business when they prefer.

5. Measurement of Results

  • There are several tools that allow you to measure the performance of your website. Data such as: traffic; where the accesses comes from; how users arrived at the site; how they sail within it and how long they stay; they are important information to improve even more the online platform of your business. When measuring these results it is possible to understand the behavior of visitors, make decisions and optimize links and pages, increasing the positive return for your business.


How is your company's website?
It is important to update it constantly. Remember that well-built websites inspire confidence for people and influence when making a purchase decision.

Find out how we can help your business





SEARCH ENGINE OPTIMIZATION (SEO)

Today SEO is much more complex than it was in the past. We would even say that it is a definition in constant evolution given the changes which have been verified in the formulas that prioritize the list of websites that are shown when searching in a search engine. Search Engine Optimization is a multidisciplinary activity that seeks to generate productive organic traffic on search engines through technically well-built networked sites that respond with relevance and value to the search carried out by the user.

Do you know where your site appears when you search on a search engine?
Test the SEO concept by doing a Google search with words related to your business (keywords), look at the sites that appear on the first page.
Do you see your website?
If it does not appear, it is as if it did not exist.
Receive a free report with the visibility of your website on the Internet (position in the search engines) for your keywords.

Contact us to learn more about Search Engine Optimization (SEO)





DIGITAL MARKETING

Digital Marketing are communication actions that companies can use through the internet, smartphones and other digital media to publicize and market their products and services, winning new customers and improving their network of contacts. This process consists of the practice of promote products or services through the use of electronic distribution channels to reach consumers quickly in an expressive, personalized and more efficient manner.

This type of marketing translates into actions adapted to digital media, in order to obtain in these channels the same efficiency and effectiveness as direct marketing while simultaneously enhancing the effects of traditional marketing. Digital channels means and tools are normally used in its operational process.
The whole construction of an action plan is based on a vision which translates into an objective to be achieved. From this point on, the means to be used to achieve the results are defined. The singular form of the relationship with each client is the secret for choosing an action plan to be the most appropriate given that the fact that you know a client or project in question will make the media efforts enhance the marketing work thus making it digital.

E-Marketing or Digital Marketing is based on the use of information and communication technologies (ICT) in the process of creating, communicating and providing value to customers and their stakeholders demographic data of people who are more likely to show interest in a product or service.
With marketing applied to the digital medium a new consumer has emerged. This type of consumer is a more demanding, informed attentive being and who always seeks records that allow him to know more before leaving the comfort of his home. The exchange of ideas with other consumers is also natural.

SOME DIGITAL MARKETING TOOLS

  • In this area there are hundreds of tools, however, not all are suitable for different companies and areas of activity. The key to success is the combination of traditional marketing with new online tools to develop an e-marketing plan that fits the needs and characteristics of each company.

  • E-Product Marketing      Viral Marketing | Search Engine Marketing | Online product configurators;

  • E-Research      VRM: Determining Navigation Profiles | E- Surveys;

  • E-Pricing      E-Auctions | Prices Digital Temporization;

  • E-Promotion      Points of Sale E-Management | Online Coupons | Podcasting;

  • E-Audit      E-CRM | E-GRP;

  • E-Commerce      Marketplace | E-Commerce Portals;

  • E-Advertising      Contextual Advertising | Proximity Marketing | Rich Media ADS | Avatar Marketing | E-mail Marketing;

  • E-Branding      Webs 2.0 | Corporative blogs | Online Games Marketing;

  • Trade E-Marketing      Affiliate Marketing | Infomediaries and Cybermediation;

  • E-Communication      Stakeholders Sites | Professional Contacts Networks | Business Virtual Communities | RSS Marketing vs Distribution Lists.


Contact us to learn how to implement Digital Marketing